Oslo, Norway, 16th December 2011 – The CEO of Monkeybin Studios felt compelled to issue a formal apology today for a misdirected marketing initiative that back-fired on his company.
Apology From Monkeybin For A Marketing Ploy That Back-Fired
Monkeybin is a small, independent game developer for iOS and Android platforms, based in Norway; being a small team, dedicated to the actual developing side of the business, they often have to outsource roles such as writing, marketing and finance.
It’s easier to do that these days with plenty of freelancers available overseas and online, but it can also be difficult to monitor.
A perfect case in point was for the marketing of Monkeybin’s new game for iOS called Jumpship Thrust Control 2. The game cost more than $50,000 to produce and so the company was understandably keen to recoup some of that cost via a professional marketing campaign.
They outsourced the job to a private marketing contractor, who proceeded over the next week or so to contact game review sites, requesting reviews of the newly released game. He attached 2 sample reviews to the emails and requested that, if the reviewer was pushed for time, they could copy and paste snippets from the email into their review.
A few of the better review sites understandably took issue with this and published article criticising the practice.
One reviewer from Lazygamer wrote: “To be frank, I’m flabbergasted and find this whole exercise wholly insulting….Monkeybin…you ought to be ashamed of yourselves.”
Ben Dodson wrote an article called “How not to ask for an iOS app review – A review of Jumpship Thrust Control 2” which was also quite scathing of the approach.
Although CEO Haakon Langaas Lageng has already approached those sites with a personal apology he felt it necessary to issue a more public apology by saying:
“He (the contractor) was free to do the promotions the way he thought would be the best, since we were pressed for time and focused on other projects. It resulted in methods that are not up to Monkeybin’s ethics or standards, and not at all how we want to be perceived by the gaming community.”
He added: “As the CEO of Monkeybin, this is, of course, completely my responsibility. Unfortunately, what was happening slipped my attention until yesterday.”
Monkeybin is Norway’s premier team of app developers for mobile devices. They are very passionate about designing apps and games and helping businesses bring their marketing ideas to life.
You can catch up with the Monkeybin guys at www.monkeybin.no or on their Facebook page.
Jumpship Thrust Control 2 can be downloaded for free from the Apple App Store.